Norwegians try P2P distribution
Monday, March 3rd, 2008Ars Technica covers the p2p distribution experiment conducted by a Norwegian broadcaster. Maybe if they’re smart, they’ll even start embedding advertising, perhaps as watermarks or product placement, in their shows to find a revenue source. Considering they don’t have to pay for much of the distribution aside from the initial seeding, it should allow them to dramatically reduce the cost of distribution.
