Sloppiness
After being disapointed by Fujijilm’s poor execution of their F-List campaign, I decided to unsubscribe from their e-broadcast. The unsubscribe page brought more disappointment still, as the lists from which I could unsubscribe were revealed and revealing:
To say the least, the list setup was a glimpse into the inner workings of Agent Wildfire, which seems to be Fujifilm’s campaign manager. To me, this kind of thing is just sloppy. I receive other emails managed by Constant Contact, so I followed the unsubscribe link for some to see what their unsubscribe page looked like. Unlike Agent Wildfire’s page, it was a clean page with the option to unsubscribe from everything. It could have been because the other organizations didn’t have as many lists, but I knew that wasn’t true. After a quick search of Constant Contact’s FAQs, I found the instructions for keeping the lists private.
Sorry, guys. You may be calling yourself Canada’s Word of Mouth experts, but I’m not too impressed.
Tags: advertising, internet
