F is for #FAIL
At last weekend’s Coalition rally at Nathan Phillips Square, I was “greeted” by a guy in a giant, green costume in the shape of the letter “F”. I had no idea what it had to do the rally, but I was excited. After all, it was a guy in a giant, green costume in the shape of the letter “F”!
I wanted to have my picture taken with him, and was handed a 1GB SD card by his uncostumed sidekick. The sidekick said something about me having my picture taken, so I assumed I had to take the picture on the SD card and proceeded to fumble with the tiny plastic case to swap it with the 2GB SD card I already had in my camera. It wasn’t until said sidekick was getting frustrated with me that he explained that he was taking my picture and the SD card was a gift. Then it dawned on me—this was some sort of advertising gimmick.
So I had my picture taken with the Fujifilm F mascott, was handed a card, and told to go to a website, enter the code on the card, look for my picture and encourage my friends to vote for my picture so I could win some cool Fujifilm stuff.
So it’s a week later, and I haven’t been able to find my picture on the f list. I did, however, find that some photos were entered twice (no, three times) and others with scarily bad colour management. And with the dropping price of flash memory and introduction of 256GB SSDs, the gift of a 1GB SD card comes with short-lived excitement.
Despite their efforts, the f list campaign could use some work. #FAIL.
Tags: advertising, technology
