Julianna Yau’s blog

Eli Singer had a great presentation on How is the web transforming the arts?

Here are my notes (Flickr images here):

-memes
-diy culture, share culture
-democracy
-blogs – self publishing
-web breaking down hierarchies
-screen real estate equal for all publishers
-graffiti research lab
-public art and the web
-how to take graffiti to the digital life?
-companies taking grassroots graffiti art and using it for ads
-library of congress
–no histories behind images; put them all on Flickr, and through crowdsourcing, piece together history of the photos
–taking images out of libraries and putting them on the web for everyone
–tags an images
-how to weave yourself into a community or conversation on the web?
–not the same for corporations and arts institutions
–reputation within community
–bringing legitimacy to others by inviting participation
-The Power of the 2×2 Matrix
-casecamp.org –>!!!!!
-focus on the social, not the tool
-how can people connect with each other?
-”the network is the hub”; network can be anything
-strategic use of tools to create experiences for individuals, communities, and brands
-Broadcast model - source: cymfony
-peer to peer model – source: cymfony
-platform ==> community ==> content
-integrate into existing community vs building your own
-when integrating in an existing community, plugging into existing numbers
-who do you want to reach out to and who do
–”head” –> everyone; broadcast
–”tail” –> very specific number of people
–”shoulder” (Eli’s target) –> the mid-ground; not just about broadcast, but dealing with “meaty issues”
-which community are they in?
-word of mouth happening more online (blogs, social networking)
-whippersnapper
-curotatoral podcasting
-whippersnapper also on FB (group)
–art is for dead people show
–whippersnapper also has videos to explain how to participate (feels like Drupal instructional vids)
–uploading photos and tag with gallery name!
-SickKids hospital –> radiothon –> social media
–web is built for storytelling
–radiothon videodiary –> daily video; shot on-site; co-branded; rleased online; drive donations
–content –> how to maximize use of small size of screen and closeness to screen
–syndication!
–SickKids hospital widget; share button, donate button; allows websites to customize look of widget and add their own logo
-MoMA –> everyone else taking photos an videos and posting online… where was MoMA? they joined in when question was posed to them

Questions from audience

-permissions forms for people who were interviewed (esp when children involved)
–with SickKids, they already had an existing process and agreement form; added internet to form; contained location for filming

-what about getting off the internet? (dying communities) how to shut down a FB page?
–data owned by FB/YouTube/etc, not you
–control issues with own vs other community
–recognized of an issue; islands and walled communities are issues; OpenSocial
–whippersnapper –> difference between their own website and their presence on others
–own website is official voice; limited community
–most of the community lives on FB

-how to build a list of bloggers?
–technorati?
–local blog indexes
–flickr –> look for photoblogers in city
–follow linkbacks/trackbacks
–build human relationship first

-street teams for independent music community —> are there incentive-driven activities for online community? offering fans incentive to help? is it happening?
–can happen, but more for companies sending free stuff for reviews
–backstage access for blogging
–TIFF –> blogger for them; site listed on TIFF; on both TIFF website and own
—incentive was the affiliation
—real-time feedback
—connection with related ppl
—community, not volunteers
-incentive without alienation

-performance art; unions; limit of how much can be shared–how to address?
–Andy Warhol show –> no photos allowed; had Cronenberg talk about Warhol
–Shakespeare Theatre, Washington –> backstage access; interiews; gave bloggers access to their own images rather than bloggers’ images
–Stratord’s blog

-authenticity — how to achieve?
–err on the side of community
–flat hierarchy
–don’t just start broadcasting
–PARTICIPATE
–connect with leaders of community

-online prescence overshadowing brick-and-mortar gallery? (whippersnapper)
–their events are always packed
–made it about participation in the real space too

-engagement process, not just advertising
-people helping each other and having conversations with each other
-supporting social networking with staff –> resource intensive –> start small
-change in cultural experience

-some people don’t want to be involved because they don’t want to give away their story; ho to create more content?
–culture of secrecy
–Apple
–mystique
–Steve Job’s product launches!

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