Pay Close Attention Now…
William Patry writes about an interesting situation where a UK ad agency has produced an ad which is strikingly similar to a video produced by University of Illinois professor Daniel Simons (includes links to both videos). Patry also points to the Bike Biz article, which includes a statement from professor Simons.
What I find interesting about this situation is that it raises questions of the line between an idea and its realization. What is fair for both the original creator and a creator who builds from that work? And, perhaps more to-the-point, what part of the idea is unique to the realization?
Tags: advertising, copyright, daniel simons, ideas, ip, patry, videos
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